Facebook Ad Space

So, I was spending some time going through my social profiles doing some updating and maintenance. You know, those time consuming yet necessary things you have to do when trying to run and effective social media campaign. I got to the point where I was about to update my Poetic Prophet Facebook Fan page. I logged in and began editing things and I noticed the ad space in the right sidebar, we all have. See your ad here. It was Facebook using one of my previous post as an advertisement to me to consider paying to show my ads there. I thought this was both absurd and creative.


Poetic Prophet Facebook AdAbsurd because, the information came from a wall post. To me that means, I should repost on my wall and some fans/supporters walls and encourage others to share the post. Doing that is free and I’d likely generate better results rather than paying for ad space.


Creative because the wall post was written as an ad so it actually works as ad. It did catch my attention and there’s always the chance that since it is an ad, it could likely catch the attention of others who may not be fans or supporters of Poetic Prophet.


Either way, I thought it was interesting enough to share. Facebook needs to send me a $100 ad credit like Google Adwords does so I can check it out. At E-webstyle, we’ve managed Facebook paid ads and the results are kinda up and down. It really depends on industry. Have you tried running Facebook ads? What was your result? What would you do different?

SEO Rapper vs PPC MC Live Battle at SIS

So…finally the day came where this whole battle with Aaron Goldman (The PPC MC) goes down.

First off, let me say that SIS (Search Insider Summit) was definitely one of the best marketing conferences I’ve attended. I wish I could’ve stayed for the entire conference. The speakers were great. The food was delicious. The sessions ended about 12 noon each day and they had plenty of activities to do in the evenings…including open bar.

The conference is on Captiva Island, about 40 minutes from Ft. Myers. Captiva Island was awesome. Blue water, white sand, great weather and nice people. I brought my lady Kim withme to Florida. One of the activities available was a boat cruise in the Gulf. It felt strange to be in the Gulf of Mexico and it not be brown, like Galveston. This was really tropical and I actually saw dolphins (totally blew me away).

Anyway, back to the reason I was here. I came to conclude my battle with Aaron once and for all. He had a trick up his sleeve. He did another video prior to the battle. I figured he was working on a video. It was all good though because it didn’t top my last video.

The master of ceremony brought him up and he intro’d our situation and the reason I was there. They played 2 videos and then we went into live battle. It was alot of fun. He’s lucky we only had 2 rounds because I was finally warmed up after the second round, but it was over then. Needless to say, I still won.

Below is the video that was captured live on Ustream with the whole intro and everything. Below that is the YouTube video of the just the battle. Feel free to comment.

Inbound Marketing


The SEO Rapper in Boston Visiting Hubspot

This past Thursday through Sunday (March 24-27, 2011) I went to Boston invited by Hubspot to come hang out. After a pretty good flight coming in scheduled for 4 hours that only took 3.5 due to the strong tailwind (according to the pilot), I was there…Beantown…another notch on my trips to the east coast. You know the drill, make the long walk to the baggage claim, get your luggage that looks like everyone else’s and head to ground transportation. Step through the doors and quickly realize that I am not in the south anymore. Fully aware of the temperature…34 degrees…I’m prepared, jacket, long johns, 2 pair of socks inside of my 6 Rings only to step out and be fully disrespected by the breeze. The wind was talking to me…it said…”homie, you not in Houston”. 34 degrees up here is 20 at home”. I scurried to the hotel shuttle to with a small chuckle because the van driver had an issue pronouncing R’s. I told him I going to Hotel Marlowe, and he said, “oh ok…Maaaiilow…get you thee in 15 minutes”.

I checked into the hotel, unpacked the MacBoook, logged on the internet, unpacked my bags and reached out to my boy Hartley Brody from Hubspot. He was awesome for the entire trip. I didn’t want for anything. The weekend was set. I need to do a guest appearance on #HubspotTV on Friday. Inbound Marketing video shoot on Saturday. Fly back to Houston on Sunday. Find some time to try out some food, do some shopping and check out Boston’s night life and this trip will be a total success. That is exactly what I did…


Here’s the full feature on #HubspotTV

SEO Rapper vs PPC MC

So this guy Aaron Goldman challenged me to a battle. I know it was due to the sudden popularity of Page Rank. I truly feel like he saw an opportunity to align himself with something that was making a buzz.

First, he tried to go through a friend of mine, Marie Weber. She texted me with something along the lines of, “Chuck you should meet Aaron Goldman, he wants to rap battle you. It will be fun”. I declined, basically telling her that I had no reason to do so. I don’t have anything to prove and we all know that he doesn’t stand a chance. She replied, “but it will be fun and great promo”. I told her I’d think about it.

Shortly thereafter, I get a Facebook friend request from…you guessed it…Aaron. I checked out his profile before accepting. I looked at the book he’d written and watched the rap videos he made describing the book. I made a decision right then, I’m not going to battle him. It’s not worth it.

A few days later, he makes a post calling me out with a few lyrics in the post.  I thought it was funny so I replied with a few lyrics, then he replied with more. I didn’t respond after that.

A few days passed and he posts a video in what looks like his home rapping and challenging me to an SEO vs PPC rap battle.

I decided to poll my Facebook friends and Twitter followers asking them if I should respond. The answers were mixed. Some were saying get him others were saying it wasn’t worth it. I commented telling him that I do PPC also. I told him I do internet marketing period. His reply was something along the lines of “It’s too late Chuck…don’t be scared now”. The competitor in me said get him…so I got him.

I figure he’ll respond again. I won’t reply anymore. We are supposed to do a live rap battle at this conference called SIS (which I’ve never heard of by the way). I looked it up and its in Florida and the registration was quite pricey. He’ll have to cover travel, lodging, registration and a performance fee for me to attend. Then and only then will I respond and if that happens, he won’t wanna rap again when I’m done.

In the meantime, a colleague and overall awesome dude named Darren Booy from Creative Dynamics thought that challenge was awesome. He decided to promote it so he created a site where people could go vote. He called it “The Ultimate SEO & PPC Battle!“. Visit the site and vote for me.


So, last night, Aaron post a round 2 video…calling out again. This dude had me literally ROTFLMAO. I said I wouldn’t respond. I’m not sure what to do at this point. I feel like he needs to cut a check or something. Here’s his round 2 video.


OK…so yeah…after a couple weeks of debating…I responded….

JC Penny….

I’ll keep this one brief.  I think they knew exactly what was going on and since they were using a 3rd party for their SEO efforts, they could play the “We Didn’t Know” game.  The timing was right before the holidays so I’m confident they made lots more online sales than in previous years.  I wonder if they sell “black hats”.

See New York Times Article

Advertisiging Age thinks JCPenney should hire The SEO Rapper.

Page Rank


SEO Rapper At WordCamp SF 2008

A WordPress interview and rap.

SEO Rapper Chuck Lewis Performs "Code Design" at Unleashed

Charles “Chuck” Lewis (aka The SEO Rapper) of PopLabs, performs his “Code Design” rap at Search Engine Guide’s Unleashed conference in Houston on April 20, 2008. This video is featured on http://www.searchmarketinggurus.com.

Interview with Sage Lewis

Sage talks to Charles Lewis from Poplabs.com about search engine marketing and his now famous SEO Rapper videos!