SEO Rapper vs PPC MC Live Battle at SIS

So…finally the day came where this whole battle with Aaron Goldman (The PPC MC) goes down.

First off, let me say that SIS (Search Insider Summit) was definitely one of the best marketing conferences I’ve attended. I wish I could’ve stayed for the entire conference. The speakers were great. The food was delicious. The sessions ended about 12 noon each day and they had plenty of activities to do in the evenings…including open bar.

The conference is on Captiva Island, about 40 minutes from Ft. Myers. Captiva Island was awesome. Blue water, white sand, great weather and nice people. I brought my lady Kim withme to Florida. One of the activities available was a boat cruise in the Gulf. It felt strange to be in the Gulf of Mexico and it not be brown, like Galveston. This was really tropical and I actually saw dolphins (totally blew me away).

Anyway, back to the reason I was here. I came to conclude my battle with Aaron once and for all. He had a trick up his sleeve. He did another video prior to the battle. I figured he was working on a video. It was all good though because it didn’t top my last video.

The master of ceremony brought him up and he intro’d our situation and the reason I was there. They played 2 videos and then we went into live battle. It was alot of fun. He’s lucky we only had 2 rounds because I was finally warmed up after the second round, but it was over then. Needless to say, I still won.

Below is the video that was captured live on Ustream with the whole intro and everything. Below that is the YouTube video of the just the battle. Feel free to comment.

SEO Rapper vs PPC MC

So this guy Aaron Goldman challenged me to a battle. I know it was due to the sudden popularity of Page Rank. I truly feel like he saw an opportunity to align himself with something that was making a buzz.

First, he tried to go through a friend of mine, Marie Weber. She texted me with something along the lines of, “Chuck you should meet Aaron Goldman, he wants to rap battle you. It will be fun”. I declined, basically telling her that I had no reason to do so. I don’t have anything to prove and we all know that he doesn’t stand a chance. She replied, “but it will be fun and great promo”. I told her I’d think about it.

Shortly thereafter, I get a Facebook friend request from…you guessed it…Aaron. I checked out his profile before accepting. I looked at the book he’d written and watched the rap videos he made describing the book. I made a decision right then, I’m not going to battle him. It’s not worth it.

A few days later, he makes a post calling me out with a few lyrics in the post.  I thought it was funny so I replied with a few lyrics, then he replied with more. I didn’t respond after that.

A few days passed and he posts a video in what looks like his home rapping and challenging me to an SEO vs PPC rap battle.

I decided to poll my Facebook friends and Twitter followers asking them if I should respond. The answers were mixed. Some were saying get him others were saying it wasn’t worth it. I commented telling him that I do PPC also. I told him I do internet marketing period. His reply was something along the lines of “It’s too late Chuck…don’t be scared now”. The competitor in me said get him…so I got him.

I figure he’ll respond again. I won’t reply anymore. We are supposed to do a live rap battle at this conference called SIS (which I’ve never heard of by the way). I looked it up and its in Florida and the registration was quite pricey. He’ll have to cover travel, lodging, registration and a performance fee for me to attend. Then and only then will I respond and if that happens, he won’t wanna rap again when I’m done.

In the meantime, a colleague and overall awesome dude named Darren Booy from Creative Dynamics thought that challenge was awesome. He decided to promote it so he created a site where people could go vote. He called it “The Ultimate SEO & PPC Battle!“. Visit the site and vote for me.


So, last night, Aaron post a round 2 video…calling out again. This dude had me literally ROTFLMAO. I said I wouldn’t respond. I’m not sure what to do at this point. I feel like he needs to cut a check or something. Here’s his round 2 video.


OK…so yeah…after a couple weeks of debating…I responded….