JC Penny….

I’ll keep this one brief.  I think they knew exactly what was going on and since they were using a 3rd party for their SEO efforts, they could play the “We Didn’t Know” game.  The timing was right before the holidays so I’m confident they made lots more online sales than in previous years.  I wonder if they sell “black hats”.

See New York Times Article

Advertisiging Age thinks JCPenney should hire The SEO Rapper.

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