Inbound Marketing is a concept that I’ve always been a fan of. Long gone are the days of spending countless dollars on outbound advertising like Yellow Pages, TV Commercials, Radio ads and other traditional forms of advertising. These days, to get the most value for your advertising spend, the best tactic is to put your services/products in front of people who are looking for it, and have them contact you. There are plenty of ways to do this with a few of the most important ways being Search Engine Optimization, Social Media Marketing & Blogging.
Hubspot is currently at the forefront of the Inbound Marketing revolution. I went to Boston to visit them and we came up with a pretty good way to explain Inbound Marketing to those who may not understand it.
Thanks to the crew at Hubspot for making the video a fun success.
The SEO Rapper: Charles Lewis (@chuck)
Singer: Rebecca Corliss (@repcor)
Outbound Boss: Jeanne Hopkins (@jeannehopkins)
Outbound Marketers: Andy Pitre, Matt Stein, Colleen Carney, Ellie Mirman
Inbound Marketers: Eric Vreeland, Dedric Polite, Amanda Iglesias, David Wells
Production & Direction & Editing: Hartley Brody (@hartleybrody)
Production & Camera Operator: Brad Bush (@rad_ush)